marketing-medtech

**Country:** Bulgaria
**Founder:** Zhenya Dimitrova — Co-founder & CEO
**Background:** serial_entrepreneur | verified: True — Zhenya Dimitrova is a Bulgarian entrepreneur described on her own LinkedIn as "a seasoned entrepreneur with seven years of experience in the startup world." She founded and leads two companies: Namiram.bg (a platform connecting small businesses/service providers with individuals seeking services) and Momfident (a femtech / AI-powered maternal mental health startup, where she is Co-founder & CEO alongside co-founder Stoyanka Cherkezova-Mateva). Having founded and run multiple ventures over ~7 years supports the "serial entrepreneur" claim. Momfident is a Bulgarian femtech startup that won the Impact Hero Award at DEA Accelerate Demo Day, was named "Spinoff of the Year," and completed a pilot with Zdraveto hospital.
**Stage / fundraise:** Very early-stage (pre-seed/grant). Spun out as a femtech startup; "Spinoff of the Year." First product is a virtual psychological assistant mobile app for postpartum mothers; completed one hospital pilot. Thin team, grant-funded. / Currently raising EUR 400,000 (per The Recursive). To date: EUR 15K EuroCC High Performance Computing grant + AI-lab support; Startup Bulgaria finalist; Pitch2Pitch winner. Pre-VC — not a confirmed institutional round. Budget-constrained; verify ability to pay before prioritizing.
**Regulatory trigger:** Soft / emerging. Product is an AI mental-health assistant with mood-screening and "early screenings to identify the need to work with a specialist" — currently positioned as evidence-based self-help/wellness rather than a certified medical device. If screening/triage claims are marketed as medical, MDR Software-as-a-Medical-Device (likely Class IIa) and IEC 62304 obligations would be triggered; no CE/MDR milestone is publicly confirmed yet.
**Email:** zhenya@momfident.io (confidence high) — Published on the European Digital Innovation Hub Trakia profile for Momfident Ltd. (contact: zhenya@momfident.io, phone +359 896 492133, website www.momfident.io). This is a published address, not a pattern guess.
**LinkedIn:** https://www.linkedin.com/in/zhenya-dimitrova-2ab92545 **Website:** https://www.momfident.io
**Score:** 8 -> Tier B
**Hook:** Momfident is a very early, grant-funded femtech with a non-technical, second-time founder, no CTO, and a thin dev team — yet it is building an AI mental-health assistant plus a 1,000-woman data study and raising EUR 400K. OmDev gives exactly the missing piece: a senior dev team + a dedicated CTO at a fixed monthly price ~3x cheaper than hiring in-house, with the client owning all the code — so Zhenya can ship and run the study without committing scarce raise capital to permanent headcount. And as soon as the mood-screening/triage features move from "self-help" toward medical claims, OmDev's pipeline produces the compliance evidence (signed SOUP register per build + requirements-to-code-to-test traceability) that feeds an IEC 62304/MDR technical file — de-risking the SaMD path before it becomes a blocker (OmDev builds the evidence; it does not certify).

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## Founder & background
Zhenya Dimitrova is a non-technical, second-time founder. She founded and runs Namiram.bg, a Bulgarian services marketplace, and is described as a "mother and entrepreneur" whose work was shaped by her own postpartum experience ([The Recursive](https://therecursive.com/zhenya-dimitrova-momfident-femtech-mothers-mental-health-startup/)). Background is marketplace/entrepreneurship — NOT finance/insurance. Co-founded with Stoyanka Cherkezova-Mateva (research-oriented); no technical co-founder/CTO is evident ([DIH Trakia](https://dihtrakia.org/momfident-ltd)).
**Why OmDev fits:** A non-technical founder with no CTO is OmDev's core profile — we drop in the senior dev team and a dedicated CTO she otherwise lacks.

## Funding & momentum
Currently raising EUR 400,000 ([The Recursive](https://therecursive.com/zhenya-dimitrova-momfident-femtech-mothers-mental-health-startup/)). To date: EUR 15K EuroCC HPC grant + AI-lab support, "Spinoff of the Year," Startup Bulgaria finalist, Pitch2Pitch winner. Pre-VC and budget-constrained — verify ability to pay before prioritizing.
**Why OmDev fits:** Fixed monthly price ~3x cheaper than in-house lets her advance the build now without burning the raise on permanent salaries; she owns 100% of the code.

## Product & regulatory
Momfident.io is an AI virtual psychological assistant (mobile app) for maternal mental health — personalized self-help, conversational coping, mood screening, and early screening to flag when a specialist is needed; roadmap extends to fertility, pregnancy and menopause ([DIH Trakia](https://dihtrakia.org/momfident-ltd)). Regulatory trigger is soft today (wellness/self-help positioning) but screening/triage claims could push it into MDR SaMD (likely Class IIa) + IEC 62304 territory.
**Why OmDev fits:** Our pipeline emits compliance evidence (signed SOUP register per build + requirements→code→test traceability) feeding an IEC 62304/MDR technical file — ready when claims escalate. OmDev builds the evidence, it does not certify.

## Pain & buying signals
No CTO, thin/research-skewed team, AI-heavy product, plus a 1,000-woman data study requiring a privacy-compliant data + AI pipeline ([The Recursive](https://therecursive.com/zhenya-dimitrova-momfident-femtech-mothers-mental-health-startup/)). Actively raising, so external technical delivery is structurally needed.
**Why OmDev fits:** OmDev supplies senior devs + a dedicated CTO at a fixed, predictable price — exactly the delivery capacity a grant-funded, non-technical team is missing — while keeping spend lean during the raise. References: CadSmile, SpeechLink.

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**Sources:** https://therecursive.com/zhenya-dimitrova-momfident-femtech-mothers-mental-health-startup/ · https://dihtrakia.org/momfident-ltd · https://therecursive.com/14-notable-women-led-startups-from-bulgarian-dea/ · https://therecursive.com/6-cee-femtech-startups-to-watch/ · https://www.linkedin.com/in/zhenya-dimitrova-2ab92545